Business To Consumer Communication

In today’s age of Internet interconnectivity, an audience is likely to spend a significant amount of time online. Because of this, some of the rules for developing an effective B2C campaign have changed. A winning B2C campaign should take the Internet into account, using tools such as company websites, affiliate programs, quick response (QR) codes, and social media. Social media is a common method of reaching large audiences and connecting with them on a more personal level .For example, if a satisfied customer “likes” a page on Facebook, all of their online relationships will see that. Building a fan website therefore automatically garners a company advertising. Additionally, it allows them to see what customers are saying about their products, giving them more ideas for new campaigns.

Finally, companies also develop customer loyalty programs through their social media initiatives, offering special discounts to customers who have bought from the company before, are following them online, or have commented on their site. This can motivate additional repeat business—a key to any long-term business success. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. For example, the goal of an email campaign for a B2C company is to get consumers to buy the product immediately. The email will take the consumer to a landing page on the web site that is designed to sell the product and make purchasing very easy by integrating the shopping cart and checkout page into the flow of the transaction. Any more than a couple of clicks and the customer is likely to abandon the shopping cart.

The final customer is the consumer with a B2C business. Housecleaning services, restaurants and retail stores are examples of B2C companies. Websites that offer consumer products are B2C. The B2C sales cycle is shorter which encourage the consumer to buy the product immediately. For example, a mother is looking for educational toys. She finds the site, reviews the product and buys the toy. Purchases are made on an emotional basis as well as on the basis of price and product. It gets a little confusing when the product is marketed to consumers but goes through several steps to get to the customer.

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Digital advertising refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Businesses and product manufacturers use digital advertising to build or maintain a brand image and market products and services to consumers. We are constantly thinking of creative ways to provide value to our clients, and we were convinced that an infographic, I-brochure of this kind would be a great tool to address how B2B companies are using social media marketing. We are a professional company offering high quality, cost effective risk managed web solutions. Our focus is on delivering a system that not only generates income, but also solves your business problems. Our Web Application development professionals have hands on experience in the field and ardently work on the project considering each and every customer requirement.

To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic. Color is a key element in logo design and plays an important role in brand differentiation. It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group. Logo designing process includes finalizing the concept and theme colors.

Now! It’s time to embrace digital age. The brochure can be conceived as corporate identity. Here comes a more intelligent and more effective way of creating 'Brochure'. The e-brochure platform has been custom built from the ground up in order to deliver the best possible experience for your customers, whilst giving you the flexibility to tailor the outcome to your needs. Transform your simple PDF into an Interactive Brochure which enables you to flick, share, zoom, bookmark, subscribe, and print as an exclusive factor with some additional interactive content, images, videos, hypertext link and personal mail. Interactive brochure is easy to access on numerous devices Mac, PC, tablets and storable.

QR code is emerging technique used by smart applicants to deliver stored information in 2D matrix. Just like barcode, online mobile engagement platform includes a breakthrough designer code and decoding technology to easily incorporate your website URL in QR. Creating custom branded QR code that includes your company’s logo, brand artwork or brand color makes user friendly.

We create unique QR code according to client need like static, dynamic and customized. Static QR can perform only with single link, Dynamic QR can used to change its terminal at anytime whereas customised QR code act as face of company. The design incorporates with brand logo, theme and product for easy identity and to stand alone from existing codes.

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